Churches work hard to collect data on their members and others who visit the church in order to communicate with them digitally via e-mail newsletters and other online channels. Hence, we have asked a ChurchDesk customer to share the four key points they used to go from 0 to 600 contacts. Take a look at their advice in the infographic below.
Many churches I meet have one address book in their Outlook, another in their GMail, and various bits of paper lying about with contact information on. Unfortunately this is rarely used (and even more rarely organised into useful categories) which means that right now there are many people who could be missing out on information from their church. In many places the printed church newsletter has been phased out, or is on a limited release. This creates an even greater need for additional information to be sent out to the congregation, in order for them to be kept informed about what goes on. We know from our studies that direct and targeted communication, such as e-mail, results in more uptake and participation in church events. It is therefore important that we make it quick and simple to get in touch with the right people.
In the last few months ChurchDesk has experienced some major events and we would like to take this opportunity to tell you all about it. Firstly, over the summer, we obtained a substantial capital injection from an internationally recognized investment group. This investment came on the back of significant recognition of the product and the value we have created for our customers. As well as this we have made further investments into our team and have recently employed three new country managers with vast experience and ambitious profiles that will further enhance our local focus. Finally we are happy to announce our new office in the center of London. Our UK customer interests are continuing to grow and this office will serve to meet these demands now and in the future.
The relationship between our sales team and our clients is a very close one. Many times you understood and you are now certain that YOU want ChurchDesk for your church. There is one small hurdle remaining... the PCC or parochial church council needs to give their stamp of approval. The problem here, that nearly always arises, is that Phil, Arran or any of our other dedicated team can not be there when you present your case for ChurchDesk. As a result of this we have received numerous requests asking for assistance. I have decided to put together this article to help you answer all the most frequently asked questions at the PCC.
Think about the last newsletter you received in your inbox. Was it a newsletter you looked forward to or just another e-mail to add to the daily clutter in your inbox?
If it was clutter, then I would suggest that the information provided in the newsletter did not give you any value. So how do you give your newsletter value and avoid being added to the daily pile of junk? We have put together 10 ideas for you to help you create a great newsletter that gives value to your congregation.
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