The difference between an Address Book and a communication platform

Direct and targeted communication complements the church newsletter

Many churches I meet have one address book in their Outlook, another in their GMail, and various bits of paper lying about with contact information on. Unfortunately this is rarely used (and even more rarely organised into useful categories) which means that right now there are many people who could be missing out on information from their church. In many places the printed church newsletter has been phased out, or is on a limited release. This creates an even greater need for additional information to be sent out to the congregation, in order for them to be kept informed about what goes on. We know from our studies that direct and targeted communication, such as e-mail, results in more uptake and participation in church events. It is therefore important that we make it quick and simple to get in touch with the right people.

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