I will jumb right into it! Last week I got a great idea and wrote out to 1,000 of our active users and asked if they could find 10-15 minutes of their time to talk to me.
This is what the e-mail looked like:
Over the last couple of months we have been working intensively on getting to understand our customers even better. We are learning a lot and the feedback has been great so far. We have been collecting a lot of data that we can measure and put into Excel. This is also what we call "data that scale".
We get a lot of knowledge out of numbers that we analyze for our roadmap and product strategy. However, for a while I have been eager to do "data that doesn't scale". With this I mean talking to customers and collect something qualitative, e.g. calling out to customers and asking them what they like and what they want improved.
Last week I did exactly this :-) I wiped out up my calendar and scheduled a huge Doodle of about 100 appointments. Here I invited people to book me for a phone call. Less than a week later I have only 4 spots left of which 3 of them are at 8pm! I am extremely excited and can't wait to talk to all of you!
