All Posts

New Head of Sales to Create Better Experience for Customers

ChurchDesk is continuously growing, becoming a stronger and more experienced company. Last year, we hired a new CMO (Chief Marketing Officer) and CPO (Chief Product Officer). We also oversaw new Sales and Customer Success teams. This year, we begin our expansion with the hiring of a new Head of Sales, Riccardo Adragna. Riccardo’s hiring should help strengthen the core of our company, and we believe his extensive experience in this field will create significant value for our customers.

Riccardo.jpgOriginally Sicilian, but married to a Dane, Riccardo is based in our Copenhagen office. He has a passion for sales, having worked in sales almost his entire career. For the past decade he has worked exclusively in SaaS (Software as a Service) companies. Like most people with experience in sales, Riccardo started from the bottom and worked his way up. In 2011, however, he took a short break to found the social entrepreneurship initiative “Social Good Stories”. Designed to create social change for the local environment, Social Good Stories gave the producer behind the products a platform to tell their story. The consumer was ensured a great product which contributes to the “great good”. Nevertheless, the sales bug bit again and Riccardo ending up returning to this role.

Before joining ChurchDesk Riccardo worked at Falcon. Here, he was swiftly recognised as being a top performer and was promoted to Head of Sales Development. This position included responsibilities for training and onboarding sales staff across the world. This was a great opportunity which allowed him to reflect on the processes he himself had been a part of for many years. Overall, he believes that his success comes from being able to identify his customers’ challenges and goals, which are crucial in order to help create value.

Riccardo2.jpgChristian Steffensen, CEO of ChurchDesk, says “As Head of Sales, Riccardo has a wealth of experience and many lessons that he can now bring to ChurchDesk. Most importantly, a sales force must be able to create value for the customer. With the hiring of Riccardo, we can really focus on these key aspects, creating an even better experience for our customers (current and future) in the sales process”. This experience will be aligned across all countries.

Riccardo doesn’t only bring career experience, but also great knowledge of the church. With a pastor for a father, he has had significant exposure to the church throughout his life. ChurchDesk, therefore, presented itself as a unique opportunity to combine his skills and beliefs. This way he can dedicate his time to something he truly cares for and make a positive impact on the church.

We look forward to learning from Riccardo, and hope you do too.

Recent Posts

A ChurchDesk Guide: The Secret Formula to Youth Ministry

ChurchDesk and Urban Saints joined forces to offer a one-hour webinar to explore the importance of youth and children’s ministry to the local church a...

Read more

A ChurchDesk Guide: Choosing A Church Management System

Church management systems aim to help support churches in meeting people and smoothen their processes.  Unfortunately, there are many out there – all ...

Read more

5 ideas to make the Electoral Roll Refresh easier, quicker, and more valuable

Ask most electoral roll officers and church wardens about what they’re looking forward to at the moment and the answer’s probably not the Electoral Ro...

Read more

Product News: Integration to Facebook and Pastoral Notes

We've just released a couple of big improvements to ChurchDesk. Our new integration to Facebook helps you save a lot of time by doing automated and sc...

Read more

How to create a Facebook page for your church

Social media is an integral part of our daily lives. We are often asked how churches can use social media in a subtle way. Social media is a powerful ...

Read more

E-mail marketing for churches, a must-do?

Facebook, Twitter, SMS, E-mails? Who can actually manage to stay updated and keep an overview of all the new possibilities? Yes, all of them do offer ...

Read more