All Posts

New feature: Reporting on messages

We recently introduced a great new feature in "Reporting" that allows you to understand the effect on all messages - both emails and text messages (SMS). Now you can see who opens, clicks or doesn't receive your messages. This is the first step to help you understand the impact of all the efforts you put into your communication. It also allows you to start experimenting and comparing what works and what does not.

Messages-Statistics.png

A shift from newsletters to messages

We have talked a lot about how segmentation of people is an important step to improve communication and make it more personal and relevant. We are really happy to see a lot of segments being created based on different criteria. As a result, more people receive the information they want and build a relationship with their church. At the same time we are seeing the frequency of communication shifting from "Spring Newsletter" to much more frequent messages.

Understand the impact of your communication

This is all great but we also want to help you understand the impact of all the efforts you and your team put into this. We recently introduced the first great step by releasing "Reporting" on all messages - both emails and text messages (SMS). Now you can see who opens, clicks or doesn't receive your messages. Another great value is the ability to compare how your messages have been received to understand trends in how people engage with your content. As always - fully integrated and connected with the rest of your ChurchDesk :-)

Message-Report.png

Data will help you understand and improve

We also hope the new data on your communication will help you start experimenting and improving. From talking to our customers we know that many things have an effect on the way people engage with messages. You might want to start trying out different things to compare the results. A few ideas would be to spend time creating engaging email subject lines, use placeholders to personalize your messages, make use of scheduling to send out at the best possible time and obviously look at ways your content can be modified to increase the effect.

The "Reporting" is released and already part of People. You might already have noticed it and started using it. The perspectives are great and we will continue to work on visualizing the result and impact of your work. If you have ideas or thoughts to this please let us know!

Christian Steffensen
Christian Steffensen
Founder & CEO at ChurchDesk
ChurchDesk-GDPR-guide-UK.jpg

Free guide: A practical guide to GDPR

Download a free e-book for churches and parishes to get ready for GDPR

Download the free guide
Recent Posts

Product News: Integration to Facebook and Pastoral Notes

We've just released a couple of big improvements to ChurchDesk. Our new integration to Facebook helps you save a lot of time by doing automated and sc...

Read more

How to create a Facebook page for your church

Social media is an integral part of our daily lives. We are often asked how churches can use social media in a subtle way. Social media is a powerful ...

Read more

E-mail marketing for churches, a must-do?

Facebook, Twitter, SMS, E-mails? Who can actually manage to stay updated and keep an overview of all the new possibilities? Yes, all of them do offer ...

Read more

3 ways your church communication might be failing

Communication within your church is essential to build and support a healthy congregation. But why is it so hard? Even with sophisticated technology a...

Read more

Meet us at CRE and claim your free ticket

We will be at the Christian Resources Exhibition from 16-18 October 2018 at Sandown Park. This is Europe's leading exhibition of church resources and ...

Read more

Meet Amanda Keighley: It's key how we communicate. What would help us to communicate?

ChurchDesk supports your work and helps you build stronger relationships. We talked to Reverend Amanda Keighley from St Nicholas Hornchurch, Elm Park ...

Read more