When you look at recent literature on attracting and retaining church attendees it almost entirely focuses on the millennial generation. ChurchDesk is itself guilty of that bias, and with good reason: 35% of millennials do not identify with any religion at all. If this trend continues, without intervention we are increasingly likely to see empty church buildings and a diminishing number of congregations managing to survive. It must be written about, and action must be taken. However, this doesn’t mean we should focus on the younger generation at the detriment of older, loyal members. Technology is a great tool for spreading your message and engaging a younger audience, but it shouldn’t be used in such a manner that it shuts out your senior parish members.
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