Imagine you spend weeks planning a youth event at your church, only for no one to show up. Or envisage countless hours dedicated to organising your Christian Concert, that no one turns up to hear. For some churches, unfortunately this sounds all too familiar. They plan incredibly exciting events, but for some reason the message doesn’t seem to be getting out, and they aren’t reaching enough people.
At ChurchDesk we are proud to have such a hardworking team. We want you to see their brilliance too, so we will be giving you an introduction to some of our employees and an insight into what they do over following series of articles.
When you look at recent literature on attracting and retaining church attendees it almost entirely focuses on the millennial generation. ChurchDesk is itself guilty of that bias, and with good reason: 35% of millennials do not identify with any religion at all. If this trend continues, without intervention we are increasingly likely to see empty church buildings and a diminishing number of congregations managing to survive. It must be written about, and action must be taken. However, this doesn’t mean we should focus on the younger generation at the detriment of older, loyal members. Technology is a great tool for spreading your message and engaging a younger audience, but it shouldn’t be used in such a manner that it shuts out your senior parish members.
ChurchDesk is continuously growing, becoming a stronger and more experienced company. Last year, we hired a new CMO (Chief Marketing Officer) and CPO (Chief Product Officer). We also oversaw new Sales and Customer Success teams. This year, we begin our expansion with the hiring of a new Head of Sales, Riccardo Adragna. Riccardo’s hiring should help strengthen the core of our company, and we believe his extensive experience in this field will create significant value for our customers.
At ChurchDesk we often promote the collection and use of data, and encourage our users to incorporate it into all aspects of their church. But we sometimes hear that churches feel this is not necessary - merely a nicety if they find the time, or even a distraction from the core mission of the church. Some even feel this is an invasion of their congregation’s privacy. We believe this is a misunderstanding of the function data plays. So what really is “data”, and why should your church care about it?
Many of those involved in the church have fantastic ideas about what events to throw, how to get more people involved and the best ways to make your church building an inviting place to be. Unfortunately, many of those ideas cost money. On top of the bills, wages and necessary maintenance costs… how can you ever find the funds to explore these?
Photo: Christian RK
After the festivities of Christmas, we enter a new calendar year. We welcome the new year as a fresh start, in the hope that it will bring additional opportunities and projects. Some people (and even organisations) make firm goals, in the form of resolutions, whereas others take things day by day; either way, it is good to think about what you want to achieve in the next 12 months. At ChurchDesk we’ve thought about how to do this, and come up with some top tips...
At ChurchDesk we are proud to have such a hardworking team. We want you to see their brilliance too, so we will be giving you an introduction to some our employees and an insight into what they do over following series of articles.
It’s Christmas! One of the best and busiest times of the year for any church, where your calendar is brimming with events and your workload is trebled. It’s great that so many people engage with the church over this period, but you’ll need to make sure you have a clear and effective volunteer strategy to make the most of this.
So how do you make sure your church is as volunteer-friendly as possible? Here are 5 points we think are crucial.
It’s been an exciting year for the church, and we have experienced church staff and parishioners embrace email communication like never before… and thus, 2016 has seen the rise of the email segmentation phenomenon! A marketing dream, segmentation claims to increase recipient engagement and make your emails more effective. But what is segmentation, and why should your church do it?